The concept of regenerative agriculture is being hailed as the new paradigm in sustainable supply chains. While it is predominantly food brands that have acted fastest to make significant commitments to regenerative, the future of cotton production could be based on similar practices that aim to restore, renew and replenish the environment. However, big questions still stand on definitions, processes, outcomes, and crucially what this actually looks like on the ground.
In this hour-long webinar, we will take a closer look at how regenerative practices can be applied to cotton farming. We’ll discuss:
How is regenerative apparel defined and how does it differ from sustainable fashion?
The opportunities and challenges for brands, farmers and partners in implementing such programs
Who are the key players in this transition and what are their roles in ensuring that these practices are scaled?
How to determine the impact and specific outcomes of regenerative programs
Alison Ward, CEO, CottonConnect
Rachel Kanter Kepnes, manager of supply chain social responsibility, farms & special programs, Patagonia
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