Who young consumers trust to tell them the truth about brands
17 Oct 19
Ian Welsh and Toby Webb
This week: a panel of millennial consumers from the University of Michigan and Columbia University join Meghann Jones, senior vice-president, Ipsos, and Innovation Forum’s Ian Welsh to discuss where they find information about brands, and how company policies and engagement on sustainability issues affect their buying choices. Making up the panel: Anya Shapiro, Mayur Bandekar, Connor Larkin and Caitlin Brooke Harris.
And another chance to hear from David Cleary, director for agriculture at the Nature Conservancy debating deforestation and farming with Innovation Forum’s Toby Webb.
Plus: Unilever, Procter & Gamble, Nestlé and PepsiCo cutting virgin plastic use, Carlsberg’s paper bottle, and RSPO’s new plan to insist brands buy sustainable palm oil.