Jonathan Gill
Unilever
Global Sustainability Director, Corporate Engagement
Purpose driven communication or impact washing: How can companies convince the stakeholders that matter
13:30
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14:30
Companies spend millions of pounds each year on their sustainability and impact initiatives, and often do great things. However, communicating efforts effectively is tricky. How can companies create a dialogue between key stakeholders to communicate their good work, in a way that avoids accusation of PR and green wash?
In this session, we’ll assess this and discuss:
- Alignment and impact: How do you determine your company’s purpose, in a way that aligns with company values
- How do you embed purpose internally across departments for greater buy-in?
- How to communicate the good stuff in an authentic, compelling way
Karina O'Gorman
innocent drinks
European Head of Force for Good
Eleonora Pessina
Pirelli
Group Sustainability Officer