How big is the appetite for sustainable food? A look into the latest consumer research and how purchasing decisions are shaping the future of food

13:50 - 14:30
Consumers are becoming increasingly aware of how their purchasing decisions are impacting the environment, and in turn, they are looking to more sustainable options. Studies on consumer behaviour have shown that:
-          76% of consumers are trying to play their part, and expect brands to do the same (Boston Consulting Group, 2022)
-          57% of consumers are prepared to change their purchasing behaviours to benefit the environment (Seven Clean Seas, 2023)
-          66% of consumers are willing to pay more for more sustainable brands (Seven Clean Seas, 2023)
But as ever, there is often a significant behaviour gap. What consumers say and what consumers do can be quite different. So, in the real world, how is sentiment really influencing the shape of our shopping baskets? 
In this session, our expert speakers will discuss the implications imposed by a shift in consumer values. How is consumer pressure pushing brands to prioritise sustainability? And, in turn, how can brands engage and communicate on food sustainability with consumers?

Carlotte Lucas

The Good Food Institute

Head of Industry

Shaunagh Duncan


Head of Sustainability

Jeroen Gerlag

Climate Group

Head of Climate Group Europe

Get in touch

For any questions on The Future of Food and Beverage conference, please contact:

Hannah Oborne
Project Manager
[email protected]

Or for information about sponsorship:

Anita Thomson
Chief Partnerships Officer
[email protected]

Sign up

Registration for the regenerative agriculture and sustainable food conference is currently open.To sign up, you can do so online here, or get in touch directly for details of group discounts. 

Join us for

  • In-depth guidance from industry leaders on how to effectively implement policies.
  • Networking with key stakeholders, including NGOs, business, government and supply chain actors.
  • An entirely off-the-record discussion that encourages open and honest disclosure from speakers and genuine participation from the audience

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