Carlotte Lucas
The Good Food Institute
Head of Industry
How big is the appetite for sustainable food? A look into the latest consumer research and how purchasing decisions are shaping the future of food
13:50
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14:30
Consumers are becoming increasingly aware of how their purchasing decisions are impacting the environment, and in turn, they are looking to more sustainable options. Studies on consumer behaviour have shown that:
- 76% of consumers are trying to play their part, and expect brands to do the same (Boston Consulting Group, 2022)
- 57% of consumers are prepared to change their purchasing behaviours to benefit the environment (Seven Clean Seas, 2023)
- 66% of consumers are willing to pay more for more sustainable brands (Seven Clean Seas, 2023)
But as ever, there is often a significant behaviour gap. What consumers say and what consumers do can be quite different. So, in the real world, how is sentiment really influencing the shape of our shopping baskets?
In this session, our expert speakers will discuss the implications imposed by a shift in consumer values. How is consumer pressure pushing brands to prioritise sustainability? And, in turn, how can brands engage and communicate on food sustainability with consumers?
Shaunagh Duncan
Oatly
Head of Sustainability
Jeroen Gerlag
Climate Group
Head of Climate Group Europe