The business case for innovative circular fashion solutions
27 Nov 25
Niamh Campbell
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Barry McGeough, group vice president of innovation and strategy at AmeriCo Group, talks with Innovation Forum's Niamh Campbell and explores how applied innovation, synthetic biology and even energy-sector technology could drive circularity in the apparel sector. They discuss economic pressures, political shifts, and why the industry must look far outside its bubble for the solutions it needs.